PR and Marcom - GAIA Digital Agency

Gaia Agency is a full-service marketing communications and public relations agency that works across sectors and global media markets. We have a team of Public Relations and Content professionals to handle all your PR and marketing needs.

Finding and managing the appropriate Instagram influencers, bringing the right media to your press conference or buying campaign advertising across different media channels. Traditional PR still has its place for sure. Press releases, news conferences, product announcements – they all still matter. But in the 21st century, a lot has changed, and the old way of doing public relations is just that, old. The fact is that an advanced form of PR has been born and its thriving and growing brands and companies like never before—digital PR. Based on digital methods of communicating and sharing, it’s crucial for any business, brand or individual to be firmly engaged in it.Strategy We combine our knowledge of research, marketing communications, and public relations to create a powerful three-pronged approach to a successful campaign. Media We work with you to develop the right strategy for your business. We'll tell you how your business can be featured in traditional and digital news outlets through our deep media relationships. Content We connect with your ideas, analysis, and opinions to turn them into clear and engaging content. Our PR company can amplify this content with a wide range of channels, from press releases to webinars.

Press Releases

Newsworthy Content
News angles help to keep your business relevant to your customers. News should be timely and pertinent, such as a new product release or a business expansion. The headline should clearly state the news angle.
300 – 800 Words in Length
The press releases should be between 300 and 800 words. Press releases that are overly short or long may have trouble being indexed in the search engines.
High Quality Images
Without images, there’s no story. We get it, you have a great story to tell, but nobody cares. They’re in a hurry and all they want is a quick read. You have to earn their time by capturing their eye.
A Clear News Source
When writing a press release, always include both the news source and the news in the headline. The news source is the company or organization issuing the press release.

Press Conference

A new press conference strategy for PR pros is essential to get maximum media coverage. A spokesperson or press liaison can distribute information, interact with the media, and share the message in the best light. Media are invited to these events, increasing brand recognition.

We can help with preparing the guest list, deciding on the best time, and the right venue. We will also detail what should be included in the presentation and sending invitations and RSVPs and anything else necessary for the event to take place. And we’ll prepare for the largest number of journalists to attend and cover it.

Presentation
Media Invitation and Management
Event Management
Press Releases

Public Relations

Gaia specializes in helping brands build awareness with powerful, proactive media relations. We work closely with clients to provide comprehensive services that meet the unique needs of every client.

Press Releases & Distribution
All press releases are not created equal. A well-written release can make all the difference to a reporter and your business. We take the time and effort to send personalized and tailored pitches that capture a reporter’s attention and drive them to cover your story. It’s not just about the presentation; we know what reporters value, and we use this knowledge to help your media pitch shine in their inboxes.
Press Conferences
When a press conference is necessary, you need a professional to plan it. We make sure that your event is a success. We’ll help you decide if a press conference is warranted and what the best topics will be. Then we’ll work with you to develop ideas for attendees, location, and promotional activities. And if it’s not a success, we’ll make sure the results are measured.
Media and Influencers Relation
Maintaining a strong relationship with the media and influencers is a long-term investment – and a necessary one. The success of your business depends on it. We work closely with reporters nationally, across all platforms to keep you top-of-mind. We’re also masters of the art of following up – which is crucial in the PR and journalism worlds. As a result, we make sure to reflect your brand in the best light possible during every step of the process.
Crisis Management
When things don’t go according to plan, it can be devastating to a small business. In these moments, it’s crucial to have a strategy in place to get the right message out before the bad news has a chance to spread. We’ll help you develop your PR strategy so you can get the word out about what happened and fix the situation before it gets worse.

Event Management

Gaia Agency handles your event from start to finish. Whether you need a single spectacular launch or want to expose your product in multiple markets with simultaneous or consecutive live events, Gaia Agency has the know-how and the resources.

Brand Positioning that connects you to your target audience
Invitation Send-Out and RSVP Management that leverages our vast media network
Press and Media Coverage that ensures your events are covered by the right media outlets
Event Pre-Press that gets the word about before the event
Event Post-Press that keeps the buzz going after the event has ended and advertises its success
Event Sponsorship Management that leverages your brand by attaching you to the right sponsors
Social Media Promotion that includes dynamic graphics and word-of-mouth promotion to active users

Influencer Management

Your business needs good influencers to help you with your marketing. We are a leading influencer marketing service provider, and our team can build unique and powerful ideas for influencer marketing. Using the appropriate strategies, your brand could increase sales and awareness with the help of influencers. These days, there are influencers everywhere, from YouTube to Instagram. We have creative campaigns for you for this type of marketing that can help you reap the benefits of using influencers in your strategy.

Influencers Are Trustworthy: Influencers are an effective way for brands to connect with their customers. Studies show that around 40% of people buy a product when influensive posts ask them to.
High Conversion Rate: A good number of leads come from your brand’s influencer marketing campaign. The leads are followed with high conversion rates, which often leads to high return-on-investments (ROI).
Brand Awareness: Getting exposure is a problem for newly launched brands. One strategy to use is influencer marketing, which has the power to connect with a vast number of people in a very short time.
Credibility: Influencers are important for many brands. They suggest products or services that followers deem worthy of purchasing. A brand with influencer marketing will see their credibility rise immensely.
Customer Retention: In addition to giving customers a greater sense of trust in your products or services, getting influencer marketing means your customers will come back. Thus, you’ll have a higher retention rate.
Boost SEO campaign: Influencer marketing is one of the fastest-growing digital marketing channels. When influencers endorse a product, the campaign notices a surge in SEO.

Partnerships Marketing

Partnership marketing is an excellent way to promote your products and build your brand awareness. It can be done by cross-promoting with another company, or by providing benefits for the customer. We work to create one-of-a-kind partnerships that are meaningful and powerful, so you can create value for your company. Our service:

Bank Partnerships
Community Partnerships
Brand Partnerships

Media Buying

The media buying process is a lot of work, and it’s not just a numbers game. Media buying is a core part of the advertising process, and it is a skill that demands both expertise and an artful touch. A customized media mix and strategy must be developed for each client.

Digital Media
We can help you place ads online strategically. Presenting your ads in the right demographics, with the right design and copywriting, and matching your budget is our specialty. We find the perfect fit for your ads and know what digital channels work best for your business.
Traditional Media
Traditional media is still very effective, but in a new world it is also susceptible to the limitations of digital marketing. We’re here to help you figure out placement, budget, and creative development for your traditional media buys. With our insight, you’ll find a strong return with traditional media.