Content Marketing - GAIA Digital Agency

Content marketing is one of the most important pieces of the marketing mix.

We will do the writing that attracts, informs, and educates your readers. It’s content that hits them at the right spots, tackles their doubts, and sets yourself as a reliable resource to keep them coming back for more. Fuel your inbound campaigns with compelling content that generates sales-ready leads.Why Content Marketing? Content is king. By crafting compelling, valuable content that gets to the heart of your readers, you earn the trust of your audience. Research shows that the more content your audience consumes, the more likely they are to buy from you. Investing in content creation can help you achieve (and go beyond!) your business goals by improving your online presence, organic traffic volume, and bottom-line figures. Here are a few more reasons why you should invest in content marketing: Websites that produce regular content receive 8x more traffic Content marketing costs 62% less than outbound marketing Content marketing generates 3x as many leads as outbound marketing Content marketing adopters have nearly 6x as many conversions as non-adopters Content marketing enhances your email marketing and social media marketing efforts

SEO optimised copywriting

Relevant Keywords
Keywords are the words that you use to describe your content. They’re also searching terms, which is how people will find your website. If you think of everything on your page as a simple word or phrase, those are your primary keywords.
Overall Website Check
We will analyze your website to see how well equipped it is for success online and give you tips on how you can improve it.
Keyword Research
It’s a critical part of search engine optimization and content marketing. Keywords aren’t just the number of searches they have — they’re also different ways that people search for things. As such, researching popular keywords isn’t just a big part of SEO. It’s also a major component of content marketing.
Produce and Optimize Content
Content optimization is the process of making sure content reaches the largest audience possible. Optimizing content should include writing headlines, adding meta tags and links, and including keywords in text. Optimizing images for increased user engagement is also crucial.
Quality Link Building
Connecting your content with other credible websites is a two-way street. Your content must link to other reputable, trustworthy websites and it’s also important that those websites link back to your content.

Email marketing

Custom Email Marketing Strategy
As trends come and go, you need to be able to adjust your marketing strategy properly. Our email marketing company performs audits on B2C and B2B email marketing to help you understand what is influencing your marketing success and what is interrupting it.
Custom Email Template Design
Say goodbye to maintaining your email templates, newsletters, and drip campaigns on your own. We’ll design, develop, and deploy any new templates for you that match your branding and desired UX.
Email Creation, From Content to Design
Let our email marketing experts take care of you! We handle every aspect of your campaign from start to finish, so you don’t have to worry about a single thing.
Email Distribution Through Your Preferred Platform
We provide email marketing services for businesses, including the following: email list management, email send-outs, and more.
Email Subscriber Management and Segmentation
Acquire and manage customer data to segment audiences and deliver greater value.
Regular Reports, including for Lead Generation
With the help of our email experts, you’ll be able to develop an actionable plan. We bring data to life by tying it to your campaign’s engagement activity with web reporting to interpret your findings.
Conversion Tracking
The number of subscribers on your mailing list is one thing. But without conversion tracking, email marketing has little value. The difference between a successful and unsuccessful campaign will be whether or not you’ve been using the insight available to you.

Content strategy

Press Releases
Press releases are a great way to communicate with your audience. As an integral part of your marketing strategy, they can be used to announce new products, leadership changes, acquisitions, and more.
Blog Posts
Blog content is the most effective type of web content writing for building brand awareness. But when a new blog post is published every 0.5 seconds, “good enough” won’t make the cut.
eBooks
It’s the perfect intersection of our editorial and graphic design teams. These visual assets are beautifully designed to capture attention but can be written with the same level of expertise and authority as a white paper.
Website Copy
Unlike your latest blog article or social media posts, landing pages are static. This written content lives font and centre on your site. Every visitor who comes to your home page, your about page, your product and services pages and so on, will see it.
Email Copy & Newsletters
Our copywriters understand that less is more in email. They write newsletters that promote your blog posts. They craft one-off lead-nurture emails that plug your latest eBook or white paper.
Copywriting
Our content writers are also copywriters. They know how to create value-added copy that informs, entertains and inspires.
Video & Animation Scripts
Video content accounts for nearly 80% of all internet traffic. For marketers, a well-made video can work wonders: 97% of businesses say video helps people understand their offerings. A lot of information can be conveyed in a short, engaging clip.
Custom Content
In nearly every content marketing strategy, the need arises for a custom copy that doesn’t clearly fall into the purview of traditional article writing services.

Data and Market research

Market Analysis
In our market analysis, we will estimate the market size, describe competitive products, characterize the market segments and identify entry barriers, distribution systems, trends and key success factors.
Competitive Analysis
Include an analysis of your key competitors, how they market their services/products, how they differentiate themselves in their marketing efforts, and what kind of market share they possess.
Target Audience Research
We help you identify & research your target audience, developing a bespoke research solution that provides you with the audience understanding you need.
Key Success Tools
Businesses cannot thrive in today’s competitive environment without the use of market research tools. The key to success is knowing your target market. A study found that businesses that benchmark are 69% more successful and 45% more productive than those that don’t.
Marketing Recommendations
Recommendation marketing stretches across many platforms. One way to generate recommendations is to create an experience so good that customers want to share it with others in their network. This can be done through word-of-mouth or online customer reviews.

Competitor analysis

SEM Rush
With SEM Rush we can:

Reveal the most popular products, services, and content your competitors rely on.
Identify competitors’ best-performing marketing channels to scale up your efficiency.
Efficiently reach a new market, based on audience interests, demographics, and overlap.
Find growth opportunities in current and potential markets.

Editorial calendar planning

Social Media Content Calendar
A lack of content posting strategy is a problem for many businesses. To combat this, you should invest in a content calendar. A content calendar will allow you to plan your posts and also organize your thoughts logically.